Our Learn Tourism Virtual Symposium is a focused, high-impact virtual workshop day designed for tourism professionals who want to move beyond ideas and into action. This is not a webinar. It’s a working session built to help you make better decisions, strengthen your community, and create more meaningful visitor experiences. Across four workshops, you’ll explore how to balance residents, visitors, and resources, all while walking away with practical strategies you can apply right away.

If you’re ready to think differently, work smarter, and take care of the places you represent, this day is for you.

WORKSHOP 1
10:00 AM – 11:00 AM ET/7:00 AM - 8:00 AM PT
Building Local Pride: How to Strengthen Community Sentiment Through Education

Learn how to turn residents into advocates by building stronger community connections. You’ll walk away with practical ways to improve local sentiment and create education strategies that actually work.

WORKSHOP 2
11:00 AM – 12:00 PM ET/8:00 AM - 9:00 AM PT
Content Marketing and Storytelling that Makes a Real Impact

Discover how to create content that shows up in today’s evolving search landscape and actually drives action. You’ll leave with a simple framework to create meaningful, visible, and effective content.

BREAK
12:00 PM – 1:00 PM ET/9:00 AM - 10:00 AM PT

Lunch 

WORKSHOP 3
1:00 PM – 2:00 PM ET/10:00 AM - 11 AM PT
From Service to Stewardship: Rethinking the Visitor Experience

Explore how to move beyond traditional customer service to create experiences that reflect and respect your community. Learn practical ways to align visitor experience with local values.

WORKSHOP 4
2:00 PM – 3:00 PM ET/11:00 AM - 12:00 PM PT
What Does Responsible Tourism Actually Look Like? Panel

Hear real-world perspectives on what’s working right now. This panel will share honest insights, practical examples, and ideas you can take back and test in your own destination.