---
title: Request AI Policy for Destinations
description: Access the Responsible AI Policy for Destination Marketing Organizations to ethically integrate AI, enhance productivity, and promote responsible tourism through clear guidelines for internal and public-facing use.
---

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![a.i. policy sample for destination marketing organizations and tourism](https://landing.learntourism.org/hs-fs/hubfs/AI-Generated%20Media/Images/a.i.%20policy%20sample%20for%20destination%20marketing%20organizations%20and%20tourism.jpeg?width=1024&height=1024&name=a.i.%20policy%20sample%20for%20destination%20marketing%20organizations%20and%20tourism.jpeg "a.i. policy sample for destination marketing organizations and tourism")

# Download your free Resource

The **Responsible AI Policy for Destination Marketing Organizations** is a **practical framework** designed to help DMOs **ethically and effectively integrate AI** into their operations. It provides **clear guidelines for two key use cases**:

1️⃣ **Internal AI Use** – Enhancing productivity, streamlining workflows, and supporting data-driven decision-making while ensuring **transparency, data privacy, and human oversight**.

2️⃣ **Public-Facing AI Use** – Managing AI-powered visitor interactions, automated marketing content, and personalized recommendations in a way that **maintains authenticity, prevents bias, and promotes responsible tourism**.

This policy aligns with **industry values of authenticity, sustainability, creativity, and responsible action**, ensuring that AI serves as a **trusted tool for engagement rather than a source of misinformation or ethical risk**.

### Get the Policy Sample

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 Learn Tourism is a registered 501(c)(3) nonprofit academy dedicated to improving lives through travel and doing so by providing tourism professionals with the skills they need to sustainably advance their careers and grow their businesses.

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